Traditional careers for writers used to be in print journalism and the television news media. But today's multinational corporations and "new media" outlets have broadened the space for both communications and marketing.
Jonathan Dedmon and Ann McCabe-Harris School mentors-shared their experiences in public and private sector communication roles. Dedmon opened with a central question in the field: "One of the key concepts in communications is the notion of an 'audience.' Companies have many audiences that will impact how you write: investors, the media, customer relations, franchisees, and governmental agencies. What you need to consider is who are the important audiences, and how do you reach them?"
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